“The Flash”, the design of everyday life, and what it actually means to be human

There’s a short story by the Italian novelist and essayist Italo Calvino called The Flash that I often return to when writing or teaching to get thinking about the invisibility of the design of everyday life, which I think is captured perfectly in this short tale.

File:Broadway and Houston St intersection in Noho, New York City.jpg

The full story in English goes like this, and as with everything by Calvino it’s well worth the read:

It happened one day, at a crossroads, in the middle of a crowd, people coming and going.

I stopped, blinked: I understood nothing. Nothing, nothing about anything: I didn’t understand the reasons for things or for people, it was all senseless, absurd. And I started to laugh.

What I found strange at the time was that I’d never realized before. That up until then I had accepted everything: traffic lights, cars, posters, uniforms, monuments, things completely detached from any sense of the world, accepted them as if there were some necessity, some chain of cause and effect that bound them together.

Then the laugh died in my throat. I blushed, ashamed. I waved to get people’s attention and “Stop a second!” I shouted, “there’s something wrong! Everything’s wrong! We are doing the absurdist things! This can’t be the right way! Where will it end?”

People stopped around me, sized me up, curious. I stood there in the middle of them, waving my arms, desperate to explain myself, to have them share the flash of insight that had suddenly enlightened me: and I said nothing. I said nothing because the moment I’d raised my arms and opened my mouth, my great revelation had been as it were swallowed up again and the words had come out any old how, on impulse.

“So?” people asked, “what do you mean? Everything is in its place. All is as it should be. Everything is a result of something else. Everything fits in with everything else. We cannot see anything absurd of wrong!”

And I stood there, lost, because as I saw it now everything had fallen into place again and everything seemed natural, traffic lights, monuments, uniforms, towerblocks, tramlines, beggars, processions; yet this didn’t calm me down, it tormented me.

“I’m sorry,” I answered. “Perhaps it was me that was wrong. It seemed that way. But everything’s fine. I’m sorry,” and I made off amid their angry glares.

Yet, even now, every time (often) that I find I don’t understand something, then, instinctively, I’m filled with the hope that perhaps this will be my moment again, perhaps once again I shall understand nothing, I shall grasp that other knowledge, found and lost in an instant.

I have often suggested that what we need to search for is a sensibility through which we can grasp forms of ‘other knowledge’; such knowledge is a disquieting and ultimately tormenting reminder that we are doing absurd things. In The Flash these absurdities seem, on the surface at least, to be tremendously mundane – traffic lights, tower blocks, and the like. But they illustrate that the everyday is indeed designed – the result of desires, imaginaries, choices, hierarchies, power relations – and that the everyday designs us in return, with regard to the same aspects of our humanity. Yes, Dasein is design.

In one way this is a relatively conventional sociological perspective, albeit one that generates some real ‘epistemological shudders’ (as I like to call them) in undergrad students and how they understand the world that surrounds them. It also illustrates rather well the German philosopher Peter Sloterdijk’s argument about human self-domestication.

Sloterdijk says that what distinguishes humans as particular types of animals is that we are the ones who domesticate ourselves. We create atmospheres, spheres, zones, territories, ventilated spaces, where we exist in a physiological and symbolic mesh. What’s interesting about these spheres (we’ll just call them that for now) is that we’ve expended a great deal of effort distinguishing between ourselves – people – and the non-people things that share these zones with us; those things that become tremendously mundane, even if they at first appear astoundingly magical (like those first generation smartphones).

A major issue we need to confront rather quickly, and this is one of the central points of this whole philosophical anthropology project of mine, comes at us in two aspects: the first is that we’ve probably always been mistaken about this person-thing binary, and there are other ways of thinking and practicing human life that could be unlocked in a move away from this binary; the second is that we really, quite urgently need to begin thinking about this unlocking, because we are creating – that is intentionally designing and adopting – a world densely populated by things that are already beginning to rapidly and awkwardly exceed the person-thing boundary or distinction, like automated machines or various kinds.

This post isn’t going to take this point any further, because the point for now is that I think we really need to all experience a flash of ontological insecurity and epistemological shuddering about our very real need for other knowledge – that is, ethical and political knowledge – about the everyday life we are designing and adopting. This is what I call anthropotechnics – self-domestication of humans with, by, and along with technical and imaginary things – and we’ll be returning to this in many future posts, as I’d be so bold as to claim that this is what it actually means to be human.